These two strategies appear to rely on dissociable cognitive and neural processes, but I will show that they can arise from a single model based on mental simulation. In this talk, I will present evidence that people use two strategies to solve these explore-exploit dilemmas: directed exploration, driven by information, and random exploitation, driven by noise. Many decisions involve a trade-off between exploring unknown options for information and exploiting known options for a more certain payoff. Outside of the lab, Bob enjoys raising chickens and learning the piano. Bob is interested in the computational neuroscience of decision-making, studying all kinds of choices from simple perceptual decisions to judgments about phishing emails. Bob Wilson is an Associate Professor of Psychology and Director of the Cognitive Science Program at the University of Arizona.
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